Joe Belvedere is a former HIFU patient of Dr. Cochran. Watch his testimonial here!

HIFU Patient

"After all the consultation with Dr. Cochran, reading the printed materials, talking with acquaintances who had the disease and their subsequent treatment and some online research, our decision seemed clear. We, with no hesitation, chose HIFU. The apparent absence of major side effects, the ease, and non-invasiveness of the procedure and the short recovery time also played a large part in our decision. Couple these considerations with the fact that Dr. Cochran was one of the primary physicians engaged in the development of the procedure for the University of Indiana Medical School and the necessary machinery was available on the campus of Texas Health Presbyterian, Dallas, we felt we had a clear winner.  We were absolutely correct!"

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HIFU Patient

Russ Rosenquist, an electrical engineer and Plano resident first met Cochran 19 years ago, when he was only 38 and accompanied a family member, who had been diagnosed with prostate cancer at age 69, to an appointment.

“I’ll never forget Dr. Cochran pointing at me and saying, ‘I’m going to start seeing you in two years,’” Rosenquist said. “At the time I didn’t give it much thought. I was young, healthy and active, and cancer was the last thing on my mind. But, two years later I started getting screened.”

Men with a family history of prostate cancer, like Rosenquist had, are nearly four times as likely to develop the disease.

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Rosenquist was diagnosed with prostate cancer at only 50 years old, and was confronted with the same choices that thousands of men in the United States face every day.